OUR DIGITAL MEDIA AND STREAMING PLATFORMS
We have erected some of the most exciting platforms which we like to refer to as our Digital Stadiums. Each of these are pitched to a specific sport, then tailored and strategically managed to captivate the targeted audience. This created the cliché term in sport, “niche groups” of specific audiences in a very saturated sports market. Or as we call it, interested folks.
WE BUIILD DIGITAL STADIUMS AND ACTIVATE THE AUDIENCES
We started in 2012 with a focus on Track and Field. In 2013 we partnered with Athletics South Africa, with their first in house production effort. This partnership reached over 75 million people during 2013-2019 across all digital media platforms. Not bad for the sport of Athletics? In 2020 during the Global COVID-19 pandemic, we decided to create platforms and expand our services to another 4 sporting codes. This immediately boosted our annual engagement from an average 7+ million, to 10+million viewers in 2020. We are not done yet, and aim to include another 5 codes in 2021.